Communication without insight is like a ship on open waters with no compass. You never know where it will arrive.
Insight is often confused with data or information. Insight is found by rigorous and in depth analysis of data and information, where you can finally see the primary cause behind it. To ignore this primary constituent of communication is nothing else than undermining your brand or company. Foresight studies consists activities that are employed to envision the indicators that may shape the future of your brand or company. To be able to plan your future, first you need to foresee the plausible scenarios and prepare your strategy accordingly.